Our client, marketing agency Makalu, approached us with an exciting model shoot concept to create content for Fruit Of The Loom's social media accounts.

With three models, high quality garments, and a number of props, our photographer Emily was able to capture some exciting stills.

The one day shoot was all about creating highly engaging social first content, so we kept the energy high on the shoot to allow us to carry this into the images.

The models were selected from Boss Model Management as well as Face Models, both agencies of which we work with regularly. Claire Dickinson was on hair and makeup for the day, and did an excellent job.

We had a whole host of music props, everything from a retro boom box, to a guitar and amp.

Join our Director Will behind-the-scenes on the shoot.