Shooting Video And Stills With The CDA Group

CDA are a valued client, manufacturing fantastic kitchen appliances that combine practicality and modern design. We've shot for them on several occasions, and enjoy collaborating on their contemporary style.

This shoot was all about showcasing their new electric oven range, and we couldn't wait to get going.

The Brief

Alongside design consultancy Child's Brand Partners, CDA commissioned professional images and videos for their new appliances. A set was to be built, providing a contemporary kitchen to house the ovens.

A storyboard was drawn up, showing an array of foods prepared with CDA's appliances. The goal for the shoot was clear, keep it modern and aspirational.

Planning The Shoot

A full week was allocated to the shoot across both video and stills. Getting the right people on board for this lifestyle shoot was going to be important. We contacted our trusted model agency partners and network of stylists. Natalie Garforth was booked for the food styling, and Charlie Sherry dressed the set for the shoot. We worked with CDA to select model Lucy Lee, represented by FACE model agency.

Our set build team got to work on the kitchen. Initial mood boards were narrowed down to produce the final designs. This had to fit the appliances perfectly and work with the shot list.

Join Will On Set

The five days were fast paced to enable us to achieve the shot list. We shot video and stills interchangeably, making the most of the allotted studio time by using the same styled sets.

Our Director Will takes a look at the behind-the-scenes action on this combined video and stills shoot.