It's later than you think!

We all know that retail seasons seem to start earlier and earlier each year, and behind that is a whole lot of preparation.

In order to be ready to hit the press at the right time to kick start your Christmas marketing campaigns, the concept of "Christmas in July" will be firmly on your calendar.

With that in mind, we completed our first Christmas 2022 shoot in the studio a few weeks ago, and whilst we can't show you the finished results of that just yet, its a perfect time to start thinking about what you may need from your seasonal photography.

Include Christmas in your Autumn/Winter shoot

It's an easy win to combine Christmas shots into your planned Autumn product photography. While your stock is in the studio anyway, it doesn't take a huge leap to transform Autumn into Christmas.

If you are shooting a lifestyle room set, layering Christmas trees and decorations onto your autumn range is only a relatively short amount of extra studio time, for maximum results. Beautifully demonstrated below by Christmas giant, B&M Stores from their 2021 shoot. Coming soon, this years updates!

All about the food

For most families a huge part of Christmas preparation is the food, so if that is your market, planning photography for your must have items is key.

Prodoto have everything you need to put your Christmas food photography and videography centre stage, right now at the start of summer!

Whether you need to create a complete feast including all the trimmings, displayed in a fully dressed room set, or individual products made stars of the show; our specialist food photography team, and bank of food stylists, can create perfect settings and atmosphere.

And don't forget moving imagery works brilliantly for this time of year!

Animations and videos can bring some real fun into your Christmas marketing, so why not add these to your stocking as well?